Big Data the new trend of Information and Communication Technology
In recent years the development and use of new technologies are generating a large amount of data constantly. What implies that this information that we are having available, we do not know many times how to handle it, analyze it or use it. It is from this new scenario that in the area of Information and Communication Technology (ICT) has been heard, for a while now, Big Data as the new trend in data management. But what is Big Data? What are its difficulties? What is it used for? What are the trends that come to this area? These are questions that we will try to answer next.
The Big Data concept refers to huge amounts of data that can not be processed or analyzed using traditional tools. In addition to the volume of information, it also refers to the variety of data that is obtained. This brings with it certain difficulties, the main ones being linked to the capture, storage, search, distribution, analysis, and visualization of these. Other difficulties that are linked to Big Data are those related to the quality and structure of the data since some of these are not structured (such as those from social networks) and others that are structured but outdated, so that the information that is obtained from them is wrong. Finally, another problem is given by professionals who use this data.
These problems mentioned above are being taken as opportunities by several companies, as is the case of Oracle, which has created solutions, applications and specific architectures in relation to the management and use of data for each sector of the business, such as Marketing, Management Strategic, among others.
In relation to the business areas where Big Data is being used more frequently and with great benefits, we can mention the following:
- Business Intelligence: allows you to obtain customer profiles.
- Strategic Management: to understand what is happening with the competition in real time.
- Marketing and Sales: through the monitoring of social networks, price tracking and detection of new releases, you can understand the competition and predict the behavior of the customers themselves.
- Human Resources: enables the monitoring of more productive hours, patterns of teamwork, among others; which could translate into improvements in contracting and performance evaluation systems.
- Logistics and Distribution: allows the monitoring of shipments, locations of lost inventory and identify cost peaks.
- Manufacturing and Operations: make it possible to detect product defects and increase quality.
- Accounting and Finance: by means of realizing it allows to make measurements of risks and improvement of budgets and forecasts.
Another area that could benefit from the use of Big Data is Research and Development and Innovation, since, for example, analyzing Datasets can establish new causality relationships and carry out research and developments that were not possible before. In addition, it allows real-time monitoring of scientific sources, such as publications, scientific advances, surveillance of patent grants, among others; and allows the development of applications based on Big Data Intelligence to innovate and improve processes in the industry.
In terms of Big Data trends, they are mainly related to the strategic objectives of companies and can transform the way they do business. An example of this is the new emphasis on the topic of System Registration that could be linked to large repositories of Big Data, is the data collected very useful to provide answers to the key questions of each area of the business. From this, also, data collections could be organized, ordering and facilitating access to the information that each area or sector of the business requires.
Another trend that is predicted is Big Data in real time. Currently, there are two prominent applications in this regard, one has to do with online retail and the other with the supply management chain. In the latter, obtaining and analyzing data in real time allows administrators better planning, decision making and timely response to problems, such as cutting supplies due to supplier failure.
As you can see Big Data delivers multiple possibilities and is constantly growing. The technological research firm IDC foresees a 27% annual growth of the market, surpassing USD 30 billion for 2017. Undoubtedly a trend that can change and benefit the way of doing business.